International Mentoring Program – University of Krakow

The University of Pavia is member of the Coimbra Group.
Among its working groups, the Employability Working Group invites you to take part in International Mentoring Program.
It is a cycle of webinars with Mentors from all over Europe who are willing to share their international experience with you. Our goal is to provide not only theoretical knowledge related to the labor market, but also practical information and advice that can help you enter this market in any way.

The Program is the effect of cooperation between 8 universities:

  • Alexandru Ioan Cuza University of Iaşi
  • Jagiellonian University
  • University of Barcelona
  • University of Groningen
  • University of Granada
  • University of Pavia
  • University of Poitiers
  • University of Turku.

All cycles will be conducted in English.

ATTENTION: It is an exclusive programme offered for student of these Universities.

>> Rules of the International Mentoring Program


“How to differentiate in the marketplace? Creating your own brand – a business marketing approach”
Mentor: PhD Katarzyna Kita-Tokarczyk – LinkedIn profile

This seminar will aim to deploy business and marketing tools to career management via building and maintenance of a personal brand. Approximating the brand building strategies, we will look at:

  1. VALUE FOR ME: What do I want to do professionally? How does it fit to my ambitions, plans, personality, skills? – In this session, we will try to discover what is that one best place on the job market where I’d like to be. Many participants may have discussed this with career advisors or other mentors, so it will be interesting to compare examples. And once we have figured out what we want, let’s look at the other side;
  2. VALUE FOR CUSTOMER: What is the jobs marketplace like? What do I have to offer that is unique, differentiated, and desired? What is my value proposition? – Knowing what is it that the market wants (and how to offer it!) may be a rather difficult task for a beginner, but we’ll make the tiger look smaller. Again, it will be interesting to apply business model tools to extract the most of the value. We will discuss unmet needs, Kano model, etc.
  3. BRAND KEY: Looking at examples of various brands – successful and not – how do I make sure that my personal brand on the job market is developed and managed properly? How to make sure the positioning is successful? – today we’ll put together all pieces of a brand key – for your brand. A strong brand key is a good sign for a brands’ success on the marketplace: let’s make it work for you – on the job marketplace!
  4. Time to touch on any additional points that may be interesting (depending on participants), questions, sharing experiences, etc.

Dates of the online meetings:
– 04.12.2019, 18:30-20:00
– 11.12.2019, 18:30-20:00
– 18.12.2019, 18:30-20:00
– 08.01.2020, 18:30-19:30


To sign in, please fill in the form here
Please use your university e-mail address.

Deadline: 24th November 2019

The selected Mentees have the responsibilities to participate in the meetings according to the established agenda.

Centro Orientamento Universitario –  Servizio Job Placement
Tel. 0382. 984050/4692